HD Hyundai's CI best embodies the Hyundai Spirit that can be found in the Founder Chung Ju-yung's words, "If there is no way, find a way, and if you cannot find a way, you can always make a way." The brand typeface has a prominent detail of being neatly and precisely
carved, and creates an aligned brand image that will be well distinguished as time goes by.
CI
The Forward Mark is a representative and essential visual symbol of HD Hyundai.
Color System
HD Green and HD Blue are the signature colors that represent HD Hyundai, symbolizing our commitment to sustainable and smart business practices that are aimed towards future growth.
ECO GREEN
Pantone 802C C60 M0 Y100 K0 R0 G230 B0 #00E600
HERITAGE GREEN
Pantone 354C C85 M0 Y100 K0 R0 G173 B29 #00AD1D
PROSPERITY GREEN
Pantone 348C C100 M0 Y100 K30 R0 G130 B51 #008233
DISCOVERY BLUE
Pantone 287C C100 M80 Y0 K25 R0 G48 B135 #003087
TRUST BLUE
Pantone 655C C100 M75 Y0 K60 R0 G37 B84 #002554
Whitespace Regulations
Whitespace must be maintained around the signature to prevent intrusion by other elements.
Korean-style CI
English-style CI
HD Typeface
The brand typeface of the HD Hyundai is flexible and contemporary, creating a modern feel and ensuring excellent readability both on screen and in print. It is characterized by its clean and precise details and creates an aligned brand image that only becomes more recognizable with
time.
Aa
Bb
Cc
Dd
Ee
Ff
Gg
Hh
Ii
Jj
Kk
Ll
Mm
Nn
Oo
Pp
Qq
Rr
Ss
Tt
Uu
Vv
Ww
Xx
Yy
Zz
#
+
%
!
()
&
=
$
@
?
가
나
다
라
마
바
사
아
자
차
카
타
파
하
HD Typeface Bold
Leading innovations and relentless challenges Empowering a Sustainable Future
This newly established typeface is designed to maximize the branding impact of HD Hyundai. It can be chosen for a variety of purposes including titles, body text, documents, advertisements,
and web applications. It has been designed with three types of boldness (Light, Medium, Bold). Meet the HD typeface comprised of 11,172 Korean letters, 94 Latin letters, and 986
special letters.
HD Typeface Medium
Leading innovations and relentless challenges Empowering a Sustainable Future
This newly established typeface is designed to maximize the branding impact of HD Hyundai. It can be chosen for a variety of purposes including titles, body text, documents, advertisements,
and web applications. It has been designed with three types of boldness (Light, Medium, Bold). Meet the HD typeface comprised of 11,172 Korean letters, 94 Latin letters, and 986
special letters.
HD Typeface Light
Leading innovations and relentless challenges Empowering a Sustainable Future
This newly established typeface is designed to maximize the branding impact of HD Hyundai. It can be chosen for a variety of purposes including titles, body text, documents, advertisements,
and web applications. It has been designed with three types of boldness (Light, Medium, Bold). Meet the HD typeface comprised of 11,172 Korean letters, 94 Latin letters, and 986
special letters.
CI & Font Download
HHI CI
HD Hyundai Heavy Industries strictly prohibits unauthorized use of the CI.
